Corporate social responsibility (CSR) initiatives can easily become background noise if not fully embraced by all levels within an organization. Over the years, we've recognized that a successful program relies on a clear understanding that each team member has a part to play - it's important to be clear and it's crucial to be authentic. For Corporate Traveller, authenticity has never been an issue - especially when it comes to the protection of wildlife.
As an integral part of the Flight Centre Travel Group (FCTG), Corporate Traveller takes its CSR endeavours not only seriously, but personally, too. As one of the world’s largest travel companies, we feel a sense of responsibility in not only offering travel products that enforce ethical and sustainable practices when it comes to the treatment of wildlife but to sway our suppliers and customers away from those that don’t.
That is precisely why FCTG signed on to the United Nations Global Compact and created Worldwise, along with our own Responsible Travel Charter. For World Wildlife Day 2019, we’d like to share our goals and the steps we are taking to achieve them.
Our goal is simple and one we all take pleasure in getting behind. Ultimately, it is to prevent animal cruelty in the tourism industry through awareness and by moving business away from companies that profit from animal exploitation.
Specifically, our Responsible Travel Charter mandates that we, as a company:
- Establish an internal working group to review potentially problematic products and to monitor wildlife welfare issues in general
- Provide informative resources to our consultants and customers to raise awareness about animal welfare
- Conduct regular product reviews to ensure that we are not selling any products deemed unacceptable under the Association of British Travel Agents (ABTA) Animal Welfare Guidance
We also put our money where our mouth is. In Canada, along with partnering with the David Suzuki Foundation, we raised $30,000 through the Flight Centre Foundation for Friends of the Asian Elephant. More than a dozen employees were sent to Thailand to learn first-hand about responsible travel practices with respect to animal welfare.
Next month, FCTG (including Corporate Traveller) will launch a month-long fundraising and volunteering campaign dedicated solely to the treatment of animals in support of the Humane Society in Canada and the U.S., with a hands-on approach to bettering the lives of mistreated animals. And more initiatives are already in the works. Watch this space - we'll certainly be sharing details closer to the launch date.
Animal welfare is easy to get behind, and as a Corporate Traveller Canada customer, know that your business travel management partner is an authentic and active contributor to creating a better world for all living things.