FLIGHT CENTRE LAUNCHES CORPORATE TRAVELLER NEW BUSINESS BRAND DEDICATED TO SME MARKET
Vancouver, BC (February 1st, 2010) - Flight Centre's corporate division FCm Travel Solutions is pleased to announce the launch of Corporate Traveller, a new business brand dedicated to the small to medium sized (SME) business market. FCm will continue to service the company's larger more transactional based (TMS) clients.
The company launched its Corporate Traveller brand as part of an overall strategy to improve service, increase business travel market share and capture the growing needs of the SME travel market.
"Flight Centre Canada decided to split SME and TMS into two distinct brand offerings in order to support the different types of business even more effectively. Corporate Traveller's service and product offering will focus on the SME market, providing clients a combination of expert advice, personal and tailored travel management to maximize savings for small to medium sized travel budgets.
The company cites significant growth in the SME segment for corporate travel in the past few years resulting in a demand for a dedicated approach to travel management. Corporate Traveller has witnessed substantial growth in the SME market from businesses working in a range of sectors including mining, engineering, finance and banking, technology and manufacturing. The brand will specifically cater for the travel needs of this growing sector with a boutique travel management service that drives cost and time efficiencies.
Corporate Traveller will be officially launched to the Canadian market February 15th, 2010 with events being held across Canada to launch the brand to the company's existing clients during the first 2 weeks of February.
About FCm Travel Solutions